Writing for Business and Thought Leaders
Beth Hammock crafts compelling content for B2B, B2C, and political organizations. Armed with a journalism degree and 40 years of experience, Beth has experience writing for every medium from print to podcasts.
Her areas of expertise include education, politics, law, consumer protection, training, parenting, and pet care.
Engaging B2B Copywriting
Beth writes blog posts for B2B marketing in a variety of fields including software development, training, and banking. Examples include:
“Beth Hammock has provided top-notch editing for my company’s magazine and book projects. She is an excellent editor who delivers her work on time. She is a pleasure to work with, and I recommend her highly.”
B2C Writing For Lawyers, Realtors, and Retailers
While communications director for the Missouri Attorney General, Beth wrote press releases, speeches, and brochures related to consumer protection and criminal law. Today, she uses her on-the-job legal education to write for St. Louis attorneys.
Examples of Beth’s B2C writing include:
“I have found Beth Hammock to be a consummate professional in several respects. Her written communication and strategy skills have been a great help in promoting my niche consulting and training business. She understands my urgency in getting out timely messages to large groups and seems to anticipate what I’ll be asking for next. If you are looking for someone steady with great skills stop looking.”
Speechwriting
Beth puts her TV experience to work when crafting speeches for university presidents, trustees, and politicians. When the University of Missouri-Columbia exceeded a billion-dollar campaign goal, she wrote the remarks for the chancellor and three campaign co-chairs to deliver at the celebration. Watch a recap of the event.
Op-Ed Articles
Beth also write white papers, persuasive letters, and op-ed pieces for CEOs. She wrote this column about racism for Girl Scouts of Southern Illinois CEO Loretta Graham after the George Floyd murder in 2020. Media outlets across St. Louis and Southern Illinois ran the column and Graham was interviewed on radio and TV.
Writing and Creative Direction for Print Materials
When Beth managed marketing and communications at universities, she had the opportunity to create stunning print collateral. She was the lead writer and creative director for annual reports, brochures, and newsletters.