Marketing Communications Expertise for Growing Schools and Nonprofits
Turn to Beth Hammock for expert advice on improving your marketing communications to power your progress. As a consultant, she audits educational institution and nonprofit processes and products, then recommends changes to increase your return on investment. As a creative, she produces inpsiring campaign videos, writes stellar case statements, and directs sophisticated website development. She’s also a digital marketing pro who will bring in the leads and boost your brand awareness.
We drive donations for scholarships and your top priorities.
Do you wish your nonprofit marketing and PR yielded more prospects?
Do you worry about the next crisis at your educational institution and how it will affect your enrollment?
Does your brand strategy position you for success?
Are you taking advantage of the power of video and digital ads?
Communicate with confidence by giving Beth Hammock a call.
Strategy and Services Based on 35 Years in Media, Marketing, and PR
Marketing and PR for 22 Years
Beth Hammock knows how to navigate educational institutions and nonprofits to get the job done. She has served as a vice president of strategic communications and marketing, chief advancement officer, and director of development communications.
Development for 16 Years
In addition to development communications, Beth Hammock’s fundraising skills include campaign planning, donor relations, prospect research, grant writing, and event planning. Beth has been the campaign communications strategist for teams raising in excess of one billion dollars.
Digital Storyteller for 35 Years
Video production takes a team of talented professionals including directors, producers, videographers, editors, and designers. Beth Hammock has managed video production teams since 1984, when she received her degree in broadcast journalism from the University of Missouri School of Journalism.
Education and Nonprofit Marketing Consultant for 7 Years
Beginning with the University of Alaska Fairbanks in 2013, Beth Hammock has helped educational institutions and nonprofits use their resources more wisely and raise more money. She conducts audits, creates strategic plans, and coaches individuals and teams.
Our Signature Services
Development Communications
From creating case statements to campaign communications planning, we’re a trusted partner of educational institution and nonprofit leaders.
Video Production
Working with top videographers, Beth Hammock personally produces videos, ensuring the product exceeds your expectations.
Brand Strategy
How you present your nonprofit organization in words and images affects how much money you raise. We help you hone in on your unique selling proposition.
Digital Marketing
Get better results from annual giving campaigns when Beth Hammock works with your team on digital marketing. Plus, attract new donors using Facebook, Google, and YouTube ads and targeted email marketing.
Media Relations
Beth Hammock guides you in protecting your reputation in a crisis, reaching more people with media stories, and ensuring donors trust you.
Donor Relations
A donor relations audit will benefit your educational institution or nonprofit organization for decades because donors who feel appreciated and part of your organization keep giving and give more.
Video Production Leads to Incredible Results
Add video to your mix if your nonprofit marketing results are stalled. For example, you have a robust email marketing process but open rates are low; your Google ads don’t convert; and you worry about your customers’ loyalty.
Your stress is compounded by limited budget and resources; a small marketing team made up of generalists not enough time to personally tell your story to every prospect Your development team seems to spend too much time on marketing. The number of competitors grows every day and you feel like your message is lose in the crowd.
There is a solution!
Our video production services give you the tools to succeed with digital ads, get emails opened, and build and strengthen relationships. Check out some of Beth’s work below.
What Sets Us Apart
The Hammock Communications team uses shooting and editing techniques that make a big difference in the way viewers experience your videos – you will see sequences, more people, and more closeups then most competitors’ videos. Our videographers use state-of-the-art equipment and our editors are pros at motion graphics and design.
Beth Hammock has decades of experience setting up video stories. After reporting and producing at four TV stations, she went into media relations. She flourished in media relations because she set up reporters’ stories when they covered her organization. She does the same thing for Hammock Communications customers – arranging interviews and locations and simplifying setup. She also continues to pitch stories, manage crisis communications, and serve as a spokesperson.
You may have gathered Beth likes to have fun! Entertaining videos hold audiences and we find fun, memorable ways to tell your story. Friends in Edwardsville, greater St. Louis, and beyond, look out for a fresh, fun look at your business through video marketing.
See more samples of our work in our portfolio.
- Cottey College saw a 100% increase in conversions after Beth Hammock led a redesign of the college’ website that included 13 videos. This meant twice as many leads for student recruiters.
- The University of Montana Foundation exceeded a campaign goal of $400 million by 13%. Beth produced a campaign video and donor recognition videos while VP of strategic communications and marketing at the foundation. The donor recognition videos led the donors to give more. Tom Cotter gave $5 million more after receiving a video of the gift announcement honoring him. See the video below.
Beth is a great communicator with a unique ability to strengthen connections between institutions and their most generous supporters. She’s innovative and always a trusted partner who adds tremendous value to the process of philanthropy.
Jeremy Sauter, University of Montana Foundation Trustee and Paramount Pictures marketing consultant
Beth’s Blog
Compete in Today’s Hot Job Market with Smart Recruitment Marketing
Give your recruitment marketing extra attention as the economy picks up steam because you have competition. Big time. One of my friends hasContinue reading “Compete in Today’s Hot Job Market with Smart Recruitment Marketing”
Improve Your Marketing Photos to Engage Your Audience, Part 1
The quality of your marketing photography makes a big difference in how the public perceives your brand. Great photos will motivate your audienceContinue reading “Improve Your Marketing Photos to Engage Your Audience, Part 1”
Nonprofit Marketing Pros: Seize Opportunities in the Post-Pandemic World
My experience looking for a new church got me thinking about the opportunity for nonprofit marketing teams to attract new members in theContinue reading “Nonprofit Marketing Pros: Seize Opportunities in the Post-Pandemic World”
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Hammock Communications
Hammock Communications, based in Edwardsville, IL, provides marketing and PR consulting and services for educational institutions and nonprofits across the Midwest. We give organizations more power to set their sights higher.
Copyright 2021
Hammock Communications, LLC
Copyright 2021 Hammock Communications, LLC nfo@hammockcommunications.com