We familiarize ourselves with your brand, past campaigns, and case for support. Sometimes, we search for studies on how your campaign will impact your constituents. For example, Beth Hammock gathered information on why stand-alone centers for minority students are beneficial. This data had been missing from a case statement for an indigenous student center at the University of Alaska Fairbanks.

A campaign communication plan includes tactics ranging from VIP events to social media marketing, The plan we create for you will include them all. The core pieces will be your case statement and campaign video. The case statement describes your campaign priorities, naming opportunities, and the impact of giving to your organization. We will create all of the content to help you succeed.

As your partner, we continuously evaluate the success of your campaign communications plan and quickly change course when necessary. We will let you know how many people who visit your landing page make a gift; how many donors open your emails; and who sees your social media posts. If you’re not getting the results you desire we make changes. We also track who attends your events and what they do afterward.