Video Marketing: 4 Advantages of Adopting an Aggressive Plan
Video marketing is one of the most important marketing tactics of 2021. Beth Hammock, founder and CEO, is passionate about video storytelling and she wants to help business owners succeed with video.
“Consider video marketing if you are doing everything you can think of to attract and retain donors, but you’re not getting the results you want,” Hammock says. “You may have a robust email marketing process but open rates are low; your Google ads don’t convert; and you worry about your donor loyalty.”
Expect Dramatic Results from Video Marketing
Hammock says businesses everywhere are praising video marketing. Results include
- Exposure on YouTube, the 2nd most popular search engine with 3 billion searches per month
- Marketing emails with videos have 300% higher click-through rates according to Wistia research.
- Conversion rates can improve 80% if you include a video on the landing page, another company says.
- The brand-building impact of video storytelling is priceless.
Video marketing company Wyzowl surveys customers every year about their satisfaction. In 2020 they found
- 89% say video marketing has a good ROI
- 83% say it helps with lead gen
- 87% credit video with increased traffic to their website
- 80% say video has directly helped them make more sales
- 95% plan to spend more or maintain their video spend this year
Website optimization company Optinmonster has a lot more facts about the amazing tool that is video marketing.
What Makes Hammock Different
Hammock videos are different because they’re produced by an Emmy-nominated TV reporter and producer, Beth Hammock. Trained by the best at the Missouri School of Journalism, she uses a journalistic style – shooting primarily interview-based content to better tell a video story.
Her team also uses shooting and editing techniques that make a big difference in the way viewers experience your videos – you will see sequences, more people, and more closeups in their videos. Hammock Communications’ videographers use state-of-the-art equipment and its editors are pros at motion graphics and design.
Take a look at some of the results of Beth Hammock’s video marketing before re-opening her business in January 2021:
Cottey College saw a 100% increase in conversions after Beth led a redesign of the college’ website that included 13 videos. The improvements in digital marketing led to twice as many leads for the recruiting team.
The University of Montana Foundation exceeded a campaign goal of $400 million by 13%. Beth produced a campaign video and donor recognition videos while VP of strategic communications and marketing at the foundation. The donor recognition videos led the donors to give more. One gave $5 million more!
“Beth Hammock is approachable and a pleasure to work with,” says Oindrila Roy, an assistant professor at Cottey College. “She communicates well, keeping everyone informed, and multiple projects on track.”
Hammock moved to Edwardsville in June 2020 while working as Chief Advancement Officer for Girl Scouts of Southern Illinois. She left Girl Scouts in December then decided to stay in Edwardsville.
“I have lived in the greater St. Louis area for about five years and plan to make Edwardsville my long-term home,” Hammock says. “My daughter and her family are nearby. We all live here because we value family.”
Hammock and her family love going to the Missouri Botanical Garden. This ten-second video shows the impact of video over stills.
The Hammock Communications YouTube channel shows videos used for a variety of digital marketing tactics. Campaign videos were used at large and small events.
A consistent video schedule will boost your organization’s search rankings and strengthen your brand. We offer packages to ensure you have regular video content post. Give us a call to discuss partnering with us and getting the results possible with video marketing.