Six Compelling Reasons to Focus on Video Marketing in 2024
Look at the Facebook feeds of top fundraising organizations, and you will see video after video. They include testimonials, thank you videos, and stories about their mission. All engage donors in a much more meaningful way than posts without videos.
The data confirms the power of video marketing in 2024. Both consumers and video marketers say video is their top choice for content, and most consumers want more.
Where should nonprofit marketers include video content? And how do they make it happen without a staff videographer? We have answers in this article.
THE POWER OF VIDEO MARKETING IN 2024
The researchers at Wyzowl surveyed 967 consumers and marketers in late 2023 and found the use of video in marketing at an all-time high. Marketers see the value in video content because it is:
1. IN-DEMAND: 86% of consumers want to see more videos from brands.
2. INTEGRAL: 93% of marketers say video is an important part of their marketing strategy.
3. INFORMATIONAL: 96% of people have watched an explainer video to learn more about a product or service.
4. INFLUENTIAL: 84% of people say they have purchased a product (or made a gift) after watching a brand’s video.
5. INTERESTING: 74% of people say they have shared a brand’s video with friends or family.
6. A WORTHWHILE INVESTMENT: 87% of video marketers report a positive return on investment from video.
For these six reasons and more, video marketing is essential for increasing brand awareness, generating leads, and boosting fundraising results.
WHERE TO ADD VIDEO CONTENT
Advancement communicators who include video throughout their content strategy achieve exceptional results. Hammock Communications makes video accessible to organizations without in-house videographers - creating videos for email marketing, webpages, and social media. We produce campaign films for organizations of all sizes. Our video menu includes:
Campaign films: We help organizations communicate their case for support with inspiring stories and stunning cinematography. Beth Hammock produced a series of campaign films for the University of Montana Foundation. Campaign Montana exceeded its $300 million goal in 2023.
Brand videos: Build brand awareness with a series highlighting your vision, mission, values, culture, services, achievements, testimonials, and more. We will film for two or three days and then produce ten or more videos to support your brand.
Explainer videos: Explain details of giving to your organization with a video covering topics on your website such as ways to give, how to give, and the benefits of being a member of a giving society.
Educational videos: Engage your audience with videos on topics related to your mission or share the expertise of your faculty on a popular topic.
Social media videos: We create short and snappy videos for Facebook, Instagram, YouTube, TikTok, and more.
Livestreaming videos: We will livestream your event, online seminar, interview, Q&A, or presentation.
B-roll for media relations: We create videos to support news conferences and press releases, increasing the chance TV will pick up your story.
WHY CHOOSE US FOR YOUR VIDEO MARKETING PARTNER
We are not just another video production company. We are a video marketing partner with a donor communications professional at the helm. Here are six reasons to choose us:
Quality: We use the latest technology and equipment, and follow the best practices and standards, to produce high-quality videos that meet your specifications and expectations.
Creativity: We have a team of talented and experienced video producers, directors, writers, editors, animators, and more, who can bring your vision to life with their creativity and skills.
Affordability: We offer competitive and transparent pricing, and tailor our services to fit your budget and needs.
Flexibility: We can work with any type of video project, whether it is big or small, simple, or complex, short, or long, and deliver it on time and on budget.
Communication: We keep you updated and involved throughout the entire video production process, and listen to your feedback and suggestions, to ensure that you are happy with the result.
Support: We provide you with ongoing support and guidance, and help you with your video marketing strategy, distribution, optimization, and measurement, to ensure that your video reaches and resonates with your target audience.
HOW TO GET STARTED WITH A VIDEO MARKETING STRATEGY
If you are ready to take your donor communications to the next level with video marketing, we are here to help. Contact us today and tell us about your video marketing goals, challenges, and requirements. We will then provide you with a free consultation and a quote and start working on your video project as soon as possible.
Don’t miss this opportunity to leverage the power and potential of video marketing in 2024.
