DONOR COMMUNICATIONS

From blogging to case statements, we craft content to strengthen your most important relationships

Beth Hammock has been telling stories since she walked into the newsroom at the Missouri School of Journalism. When she’s not at work as a fractional CMO, she is blogging about teachers, scientists, engineers, and people next door.

We support educational institutions and nonprofits with writing for every need including campaign communications, website writing, publications and press releases.

Blogging

Blogging pays off. We make it a breeze.

Business leaders rely on Beth Hammock for blogging that gets results. Why blog? Prospective customers are more likely to find you when they search on Google or Bing when you’re blogging. You also will become more recognized in your field when you are blogging and building brand loyalty among your current customers. Read more about why to blog on Beth’s Blog.

The process for blogging with Beth’s help goes like this:

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Writing from law to life sciences

During the course of her marketing and communications career, Beth Hammock’s has written about everything from bioinformatics to spirituality. In her positions at the University of Missouri, Columbia, University of Missouri-Kansas City, and the University of Montana Foundation Beth Hammock did a lot of copywriting about life sciences, healthcare, veterinary medicine, the arts and many other topics. Other full-time positions she has held give her expertise writing about:

Website Copywriting

Creating custom website copy that builds trust and engages donors

Websites filled with on-brand stories engage donors, keep them on your site longer and increase the chance the will make to your online giving page.

Beth has written the content for many website redesigns. This sounds easy, but you need to be able to visualize how the site will flow, where the pictures will be, and what the viewer wants to find. Plus, writing for search engine optimization (SEO) adds another layer of complexity.

The University of Central Missouri Foundation needed fresh content for its new website. Following instructions from the director of communications, Beth researched and wrote numerous articles including this one about Cynthia “Mama J” Johnson, an alum known for her inspiring story and gift for teaching. 

Beth has written several college and university websites, or sections of websites, including the University of Missouri Advancement, the University of Montana Foundation, and Cottey College’s site.

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Our 4-step campaign communications planning process

A sophisticated campaign communications plan gives you a big head start toward achieving your goal. We work with partners to craft a compelling message, create collateral and solidify support. Beth follows a 4-step process to guarantee your success.

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Research

We familiarize ourselves with your brand, past campaigns and your case for support

We familiarize ourselves with your brand, past campaigns, and your case for support. This sometimes means researching studies on how your campaign will impact your constituents. For example, Beth Hammock gathered information on why stand-alone centers for minority students are beneficial. This data had been missing from a case statement for an indigenous student center at the University of Alaska Fairbanks.

CASE STATEMENTS AND MORE

We create publications brimming with memorable stories

Turn to Beth Hammock for engaging brochures, case statements, newsletters and white papers.Trained as a journalist, Beth Hammock makes creating publications a breeze. She has served as editor of donor newsletters at the University of Missouri- Columbia, the University of Montana Foundation, and the UMKC Honors College. She was editor of Daily Word magazine from 2014 to 2015. Her focus on storytelling sets her writing apart.

Beth Hammock was creative director and writer for these publications.
WRITING FOR CEOs

TV experience makes Beth Hammock a great speechwriter

Leaders of universities, colleges, and nonprofits trust Beth Hammock to draft remarks for development events from galas to gift announcements. She’s also written speeches for Missouri Attorney General Jay Nixon and for herself when she speaks to professional groups and as a lay minister. Read an example of a speech written by Beth here.

Beth also writes white papers, donor letters and columns for CEOs. She wrote this column about racism for Girl Scouts of Southern Illinois CEO Loretta Graham after the George Floyd murder in 2020. Media outlets across St. Louis and Southern Illinois ran the column and Graham was interviewed on radio and TV.