Refresh Your Brand Messaging to Make More Sales

The book New Sales. Simplified by Mike Weinberg inspired me to strengthen Hammock Communications’ brand messaging. “Practice what you preach, Hammock,” I told myself. I outlined our unique qualities in a news release I sent to media and the Edwardsville/Glen Carbon Chamber of Commerce, of which I am a proud new member. Here it is.Continue reading “Refresh Your Brand Messaging to Make More Sales”

Video Content Continues to Grow in Importance

The importance of video for getting your message across increases ever year. From 2019 to 2020, 71% of people watched more video than the year before, according to HubSpot. The majority of marketers say video has the best return on investment. Why? Ninety-five percent of people will remember content with video compared to 10% rememberingContinue reading “Video Content Continues to Grow in Importance”