Content Creation

Build Connections with Compelling Copywriting

copywriting,storytelling,publications,content creation, Content Creation, Hammock Communications
Cynthia “Mama J” Johnson inspires future educators at her alma mater, University of Central Missouri.

Beth Hammock has been telling stories since she walked into the newsroom at the Missouri School of Journalism. Now, she writes about teachers, scientists, engineers and people next door. Many people say writing is her main gift.

Website Copywriting

Beth has written the content for many websites. This sounds easy, but you need to be able to visualize how the site will flow, where the pictures will be, and what the viewer wants to find. Plus, writing for search engine optimization (SEO) adds another layer of complexity.

The University of Central Missouri Foundation needed fresh content for its new website. Following instructions from the director of communications, Beth researched and wrote numerous articles including this one about Cynthia “Mama J” Johnson, an alum known for her inspiring story and gift for teaching. She’s pictured above.

Beth has written several college and university websites, or sections of websites, including University of Missouri Advancement, the University of Montana Foundation, and Cottey College’s site.

Creative Direction and Copywriting for Publications

When you need an exceptional case statement call Beth. She uncovers the reasons donors will want to give to your campaign then clearly lays out the case for support. She works with your team to illustrate publications with stories about your students or clients. When prospective donors, who are passionate about your cause, become inspired by the storytelling, your fundraisers’ jobs are much easier.

Beth created a case statement for the UMKC Honors College as well as a newsletter for the college, both pictured below. She also reported and wrote the case statement for Powell Gardens’ campaign.

copywriting,storytelling,publications,content creation, Content Creation, Hammock Communications

Copywriting Columns for CEOs

Beth Hammock wrote this column about racism for Girl Scouts of Southern Illinois CEO Loretta Graham after the George Floyd murder in 2020. Media outlets across St. Louis and Southern Illinois ran the column and Graham was interviewed on radio and TV.

copywriting,storytelling,publications,content creation, Content Creation, Hammock Communications
Finding the best message for communicating important information clearly and effectively is both an art and a science.

Leaders of universities, colleges and nonprofits trust Beth Hammock to draft remarks for development events from galas to gift announcements. She’s also written speeches for Missouri Attorney General Jay Nixon and for herself when she speaks to professional groups and as a lay minister. Read an example of a speech written by Beth here.

  • copywriting,storytelling,publications,content creation, Content Creation, Hammock Communications
  • copywriting,storytelling,publications,content creation, Content Creation, Hammock Communications
  • copywriting,storytelling,publications,content creation, Content Creation, Hammock Communications
  • copywriting,storytelling,publications,content creation, Content Creation, Hammock Communications

Campaign Communications Focused on Storytelling

This article features Amy Eckhoff, an architect who graduated from Cottey College, where Beth Hammock was executive director of marketing and communications. Eckhoff designed a renovation project for which the college was raising money. In addition to this print piece, Beth interviewed her on video and the college ran the video online.

copywriting,storytelling,publications,content creation, Content Creation, Hammock Communications

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Hammock Communications, based in Edwardsville, IL, provides marketing and PR consulting and services for educational institutions and nonprofits across the Midwest. We give organizations more power to set their sights higher.

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