“P-P-C . . . Easy as 1-2-3,” Learn Digital Marketing Strategy to the Oldies

No matter what your age, if you run a business you need to know basic digital marketing strategy. This includes you, boomers! It’s summer, time for a road trip playlist, so I’ve put on my deejay hat to spin you some tunes to listen to while you learn more about digital marketing strategy. Face it:Continue reading ““P-P-C . . . Easy as 1-2-3,” Learn Digital Marketing Strategy to the Oldies”

Nonprofit Marketing Pros: Seize Opportunities in the Post-Pandemic World

My experience looking for a new church got me thinking about the opportunity for nonprofit marketing teams to attract new members in the post-pandemic world. I went to church in-person for the first time since last spring on Sunday. When I moved to Edwardsville, Illinois in June 2020, I decided to go to church throughContinue reading “Nonprofit Marketing Pros: Seize Opportunities in the Post-Pandemic World”

Video Marketing: 4 Advantages of Adopting an Aggressive Plan

Video marketing is one of the most important marketing tactics of 2021. Beth Hammock, founder and CEO, is passionate about video storytelling and she wants to help business owners succeed with video. “Consider video marketing if you are doing everything you can think of to attract and retain donors, but you’re not getting the resultsContinue reading “Video Marketing: 4 Advantages of Adopting an Aggressive Plan”