Nonprofit Marketing Pros: Seize Opportunities in the Post-Pandemic World

My experience looking for a new church got me thinking about the opportunity for nonprofit marketing teams to attract new members in the post-pandemic world. I went to church in-person for the first time since last spring on Sunday. When I moved to Edwardsville, Illinois in June 2020, I decided to go to church throughContinue reading “Nonprofit Marketing Pros: Seize Opportunities in the Post-Pandemic World”

Churches Get Excited About Marketing to Boost Attendance

Churches marketing themselves has become competitive in this era where people can tune in to church without leaving home. My friends Dr. Kris Tenny-Brittian and Dr. Bill Tenny-Brittian guide church leaders so they invited me to speak on marketing for their YouTube show ChurchTalk.TV. We talked about the best way for churches to cut throughContinue reading “Churches Get Excited About Marketing to Boost Attendance”

Refresh Your Brand Messaging to Make More Sales

The book New Sales. Simplified by Mike Weinberg inspired me to strengthen Hammock Communications’ brand messaging. “Practice what you preach, Hammock,” I told myself. I outlined our unique qualities in a news release I sent to media and the Edwardsville/Glen Carbon Chamber of Commerce, of which I am a proud new member. Here it is.Continue reading “Refresh Your Brand Messaging to Make More Sales”

Business Relationships Add to Our Quality of Life

Business relationships are top of mind for me on Valentine’s Day. I’m single, so I have to broaden the concept of love. In the business realm, I love people with big hearts. Like Chris Kuban, owner of Chemistry PR and Multimedia, one of my competitors. On Friday, Chris spent 90 minutes with me – aContinue reading “Business Relationships Add to Our Quality of Life”

You’re Only as Good as Your Last Show

When I worked in TV news, I learned the mantra “You’re only as good as your last show.” Translation: “You may have produced a great show last week, but if you screwed up last night’s show who cares about last week’s winner?” I thought of this mantra when I went to Church of the ResurrectionContinue reading “You’re Only as Good as Your Last Show”

Video Content Continues to Grow in Importance

The importance of video for getting your message across increases ever year. From 2019 to 2020, 71% of people watched more video than the year before, according to HubSpot. The majority of marketers say video has the best return on investment. Why? Ninety-five percent of people will remember content with video compared to 10% rememberingContinue reading “Video Content Continues to Grow in Importance”