Compete in Today’s Hot Job Market with Smart Recruitment Marketing

Give your recruitment marketing extra attention as the economy picks up steam because you have competition. Big time. One of my friends has five interviews this week; another has three. If you have put out the Help Wanted sign this post is for you. Your prospective employees weigh their choices based on what they see,Continue reading “Compete in Today’s Hot Job Market with Smart Recruitment Marketing”

Nonprofit Marketing Pros: Seize Opportunities in the Post-Pandemic World

My experience looking for a new church got me thinking about the opportunity for nonprofit marketing teams to attract new members in the post-pandemic world. I went to church in-person for the first time since last spring on Sunday. When I moved to Edwardsville, Illinois in June 2020, I decided to go to church throughContinue reading “Nonprofit Marketing Pros: Seize Opportunities in the Post-Pandemic World”

New Business Owners by Necessity: 6 Steps for Attracting Customers

Starting a business is like pregnancy and childbirth. It’s a long haul with a heavy load to carry. Finally, the journey ends in the excitement of new life. I’ve experienced starting a new business since January, when I relaunched seven-year-old Hammock Communications. This post is for all the new mompreneurs who started businesses in theContinue reading “New Business Owners by Necessity: 6 Steps for Attracting Customers”