“P-P-C . . . Easy as 1-2-3,” Learn Digital Marketing Strategy to the Oldies

No matter what your age, if you run a business you need to know basic digital marketing strategy. This includes you, boomers! It’s summer, time for a road trip playlist, so I’ve put on my deejay hat to spin you some tunes to listen to while you learn more about digital marketing strategy. Face it:Continue reading ““P-P-C . . . Easy as 1-2-3,” Learn Digital Marketing Strategy to the Oldies”

3 Best Reasons Why to Blog in 2021

How to Make it Worth Your Time If you’re on the fence about investing your time in blogging, these reasons why to blog may help get you off the fence. Blogging attracts new leads, increases customer loyalty, and strengthens your reputation as a leader in your field. This is still true in today’s era ofContinue reading “3 Best Reasons Why to Blog in 2021”

Compete in Today’s Hot Job Market with Smart Recruitment Marketing

Give your recruitment marketing extra attention as the economy picks up steam because you have competition. Big time. One of my friends has five interviews this week; another has three. If you have put out the Help Wanted sign this post is for you. Your prospective employees weigh their choices based on what they see,Continue reading “Compete in Today’s Hot Job Market with Smart Recruitment Marketing”

Nonprofit Marketing Pros: Seize Opportunities in the Post-Pandemic World

My experience looking for a new church got me thinking about the opportunity for nonprofit marketing teams to attract new members in the post-pandemic world. I went to church in-person for the first time since last spring on Sunday. When I moved to Edwardsville, Illinois in June 2020, I decided to go to church throughContinue reading “Nonprofit Marketing Pros: Seize Opportunities in the Post-Pandemic World”

New Business Owners by Necessity: 6 Steps for Attracting Customers

Starting a business is like pregnancy and childbirth. It’s a long haul with a heavy load to carry. Finally, the journey ends in the excitement of new life. I’ve experienced starting a new business since January, when I relaunched seven-year-old Hammock Communications. This post is for all the new mompreneurs who started businesses in theContinue reading “New Business Owners by Necessity: 6 Steps for Attracting Customers”

Video Marketing: 4 Advantages of Adopting an Aggressive Plan

Video marketing is one of the most important marketing tactics of 2021. Beth Hammock, founder and CEO, is passionate about video storytelling and she wants to help business owners succeed with video. “Consider video marketing if you are doing everything you can think of to attract and retain donors, but you’re not getting the resultsContinue reading “Video Marketing: 4 Advantages of Adopting an Aggressive Plan”