Compete in Today’s Hot Job Market with Smart Recruitment Marketing

Give your recruitment marketing extra attention as the economy picks up steam because you have competition. Big time. One of my friends has five interviews this week; another has three. If you have put out the Help Wanted sign this post is for you. Your prospective employees weigh their choices based on what they see,Continue reading “Compete in Today’s Hot Job Market with Smart Recruitment Marketing”

Improve Your Marketing Photos to Engage Your Audience, Part 1

The quality of your marketing photography makes a big difference in how the public perceives your brand. Great photos will motivate your audience to stay engaged with your content. If your photos are uninspired, readers will pass over your ad or post for something more interesting. Many nonprofits and educational institutions shoot their own picturesContinue reading “Improve Your Marketing Photos to Engage Your Audience, Part 1”

Nonprofit Marketing Pros: Seize Opportunities in the Post-Pandemic World

My experience looking for a new church got me thinking about the opportunity for nonprofit marketing teams to attract new members in the post-pandemic world. I went to church in-person for the first time since last spring on Sunday. When I moved to Edwardsville, Illinois in June 2020, I decided to go to church throughContinue reading “Nonprofit Marketing Pros: Seize Opportunities in the Post-Pandemic World”

Discover the Power of the Communications Hierarchy to Engage Your Prospects

When we date, we don’t jump right to a marriage proposal. In the same way, you will succeed in engaging prospective customers by following the Communications Hierarchy. The way my intern Mariah Wilson, from Godfrey, Illinois, chose a college illustrates the power of one-on-one communication. She graduated from Lipscomb University in Nashville, Tennessee, in May.Continue reading “Discover the Power of the Communications Hierarchy to Engage Your Prospects”

New Business Owners by Necessity: 6 Steps for Attracting Customers

Starting a business is like pregnancy and childbirth. It’s a long haul with a heavy load to carry. Finally, the journey ends in the excitement of new life. I’ve experienced starting a new business since January, when I relaunched seven-year-old Hammock Communications. This post is for all the new mompreneurs who started businesses in theContinue reading “New Business Owners by Necessity: 6 Steps for Attracting Customers”

Video Marketing: 4 Advantages of Adopting an Aggressive Plan

Video marketing is one of the most important marketing tactics of 2021. Beth Hammock, founder and CEO, is passionate about video storytelling and she wants to help business owners succeed with video. “Consider video marketing if you are doing everything you can think of to attract and retain donors, but you’re not getting the resultsContinue reading “Video Marketing: 4 Advantages of Adopting an Aggressive Plan”