Compete in Today’s Hot Job Market with Smart Recruitment Marketing

Give your recruitment marketing extra attention as the economy picks up steam because you have competition. Big time. One of my friends has five interviews this week; another has three. If you have put out the Help Wanted sign this post is for you. Your prospective employees weigh their choices based on what they see,Continue reading “Compete in Today’s Hot Job Market with Smart Recruitment Marketing”

Improve Your Marketing Photos to Engage Your Audience, Part 1

The quality of your marketing photography makes a big difference in how the public perceives your brand. Great photos will motivate your audience to stay engaged with your content. If your photos are uninspired, readers will pass over your ad or post for something more interesting. Many nonprofits and educational institutions shoot their own picturesContinue reading “Improve Your Marketing Photos to Engage Your Audience, Part 1”

New Business Owners by Necessity: 6 Steps for Attracting Customers

Starting a business is like pregnancy and childbirth. It’s a long haul with a heavy load to carry. Finally, the journey ends in the excitement of new life. I’ve experienced starting a new business since January, when I relaunched seven-year-old Hammock Communications. This post is for all the new mompreneurs who started businesses in theContinue reading “New Business Owners by Necessity: 6 Steps for Attracting Customers”

4 Compelling Reasons Hammock Focuses on Video Marketing

Hammock Announces Change in Direction Video marketing is one of the most important marketing tactics of 2021. Beth Hammock, founder and CEO, has decided to focus all the business’s attention on video marketing. Hammock is passionate about video storytelling and she wants to help business owners succeed with video. “Consider video marketing if you areContinue reading “4 Compelling Reasons Hammock Focuses on Video Marketing”

Refresh Your Brand Messaging to Make More Sales

The book New Sales. Simplified by Mike Weinberg inspired me to strengthen Hammock Communications’ brand messaging. “Practice what you preach, Hammock,” I told myself. I outlined our unique qualities in a news release I sent to media and the Edwardsville/Glen Carbon Chamber of Commerce, of which I am a proud new member. Here it is.Continue reading “Refresh Your Brand Messaging to Make More Sales”