“P-P-C . . . Easy as 1-2-3,” Learn Digital Marketing Strategy to the Oldies

No matter what your age, if you run a business you need to know basic digital marketing strategy. This includes you, boomers! It’s summer, time for a road trip playlist, so I’ve put on my deejay hat to spin you some tunes to listen to while you learn more about digital marketing strategy. Face it:Continue reading ““P-P-C . . . Easy as 1-2-3,” Learn Digital Marketing Strategy to the Oldies”

3 Best Reasons Why to Blog in 2021

How to Make it Worth Your Time If you’re on the fence about investing your time in blogging, these reasons why to blog may help get you off the fence. Blogging attracts new leads, increases customer loyalty, and strengthens your reputation as a leader in your field. This is still true in today’s era ofContinue reading “3 Best Reasons Why to Blog in 2021”

Compete in Today’s Hot Job Market with Smart Recruitment Marketing

Give your recruitment marketing extra attention as the economy picks up steam because you have competition. Big time. One of my friends has five interviews this week; another has three. If you have put out the Help Wanted sign this post is for you. Your prospective employees weigh their choices based on what they see,Continue reading “Compete in Today’s Hot Job Market with Smart Recruitment Marketing”

Improve Your Marketing Photos to Engage Your Audience, Part 1

The quality of your marketing photography makes a big difference in how the public perceives your brand. Great photos will motivate your audience to stay engaged with your content. If your photos are uninspired, readers will pass over your ad or post for something more interesting. Many nonprofits and educational institutions shoot their own picturesContinue reading “Improve Your Marketing Photos to Engage Your Audience, Part 1”

Nonprofit Marketing Pros: Seize Opportunities in the Post-Pandemic World

My experience looking for a new church got me thinking about the opportunity for nonprofit marketing teams to attract new members in the post-pandemic world. I went to church in-person for the first time since last spring on Sunday. When I moved to Edwardsville, Illinois in June 2020, I decided to go to church throughContinue reading “Nonprofit Marketing Pros: Seize Opportunities in the Post-Pandemic World”

Discover the Power of the Communications Hierarchy to Engage Your Prospects

When we date, we don’t jump right to a marriage proposal. In the same way, you will succeed in engaging prospective customers by following the Communications Hierarchy. The way my intern Mariah Wilson, from Godfrey, Illinois, chose a college illustrates the power of one-on-one communication. She graduated from Lipscomb University in Nashville, Tennessee, in May.Continue reading “Discover the Power of the Communications Hierarchy to Engage Your Prospects”

New Business Owners by Necessity: 6 Steps for Attracting Customers

Starting a business is like pregnancy and childbirth. It’s a long haul with a heavy load to carry. Finally, the journey ends in the excitement of new life. I’ve experienced starting a new business since January, when I relaunched seven-year-old Hammock Communications. This post is for all the new mompreneurs who started businesses in theContinue reading “New Business Owners by Necessity: 6 Steps for Attracting Customers”

Churches Get Excited About Marketing to Boost Attendance

Churches marketing themselves has become competitive in this era where people can tune in to church without leaving home. My friends Dr. Kris Tenny-Brittian and Dr. Bill Tenny-Brittian guide church leaders so they invited me to speak on marketing for their YouTube show ChurchTalk.TV. We talked about the best way for churches to cut throughContinue reading “Churches Get Excited About Marketing to Boost Attendance”

Video Marketing: 4 Advantages of Adopting an Aggressive Plan

Video marketing is one of the most important marketing tactics of 2021. Beth Hammock, founder and CEO, is passionate about video storytelling and she wants to help business owners succeed with video. “Consider video marketing if you are doing everything you can think of to attract and retain donors, but you’re not getting the resultsContinue reading “Video Marketing: 4 Advantages of Adopting an Aggressive Plan”

Refresh Your Brand Messaging to Make More Sales

The book New Sales. Simplified by Mike Weinberg inspired me to strengthen Hammock Communications’ brand messaging. “Practice what you preach, Hammock,” I told myself. I outlined our unique qualities in a news release I sent to media and the Edwardsville/Glen Carbon Chamber of Commerce, of which I am a proud new member. Here it is.Continue reading “Refresh Your Brand Messaging to Make More Sales”